Hyphen Skincare

The challenge

Hyphen needed shoppers to feel confident picking actives and routines on a small screen, and wanted an app-only channel for early access drops without duplicating engineering effort.

The approach

We built a cross platform React Native app with a guided routine quiz, ingredient-led product pages, and app-exclusive early access and discounts, sharing logic with the web storefront rather than starting from scratch.

The outcome

Shoppers get a routine they trust before they buy, and the app-only drops give Hyphen a loyal channel that the website alone could not offer.

What we shipped