Honest Basics

The challenge

Sustainability claims only build trust when they are specific. The store had to surface materials and sourcing without cluttering the product page.

The approach

Material and sourcing detail is layered into product pages so it is available on demand rather than shouted, and the essentials catalogue is organised for fast repeat browsing.

The outcome

Shoppers get the transparency they came for and a checkout that does not make them work for it.

What we shipped