Web development for e-commerce and D2C brands that need speed and conversion
E-commerce is where most of my portfolio lives. From configurator-led motorcycle sales to streetwear, leather goods, denim, supplements, jewellery, and coffee, I build storefronts that treat product discovery, checkout, and repeat purchase as one connected experience, not three separate problems.
What is web development for e-commerce?
What online retail and D2C brands need from a website
Catalogue browsing has to stay fast even when the range is wide, checkout has to clear the last hurdle in as few steps as possible, and the whole experience has to hold up on mobile networks where most first-time shoppers arrive. Payments, tax, and shipping rules need to fit the markets actually being sold into, not a generic default.
Where I've shipped e-commerce work
Recent projects span a 3D configurator storefront for Savic Motorcycles, editorial-led stores for I Love Ugly and Deadly Ponies, story-driven denim for Hiut Denim, subscription commerce for Form Nutrition, multi-market checkout for COEUR DE LION, and high-volume coffee retail for Blue Tokai. Each one is a live, named client, not a template demo.
SEO and performance for online retail
Product pages are structured with clean HTML, descriptive metadata, and fast image loading so they can rank and convert at the same time. When a store migrates platforms, I carry redirects across so existing SEO equity is not lost mid-move.
What I build in
- Custom storefronts and Shopify builds
- Checkout tuned for speed and mobile
- Subscriptions and repeat-purchase flows
- Multi-currency and multi-market support
- SEO-safe migration from an existing platform
Frequently asked questions
Do you build on Shopify or fully custom?
Both. I recommend the option that fits your catalogue size, margins, and roadmap, and can move between them later without starting over.
Have you worked with D2C and consumer brands before?
Yes. Savic Motorcycles, I Love Ugly, Deadly Ponies, Hiut Denim, Form Nutrition, Honest Basics, Gas Bijoux, COEUR DE LION, Shop Wired, and Blue Tokai Coffee are all live e-commerce clients.
Can you migrate an existing store without losing SEO?
Yes. I migrate products, customers, and orders carefully and set up redirects so rankings and existing links carry across to the new platform.
Do you handle subscriptions and repeat purchase?
Yes. Subscription flows, flexible frequency, and self-serve management are built in from the start where the business model calls for it.
Selected work in E-commerce
Relevant services
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Other industries I build for
Building for e-commerce?
Tell me what you are building. I reply within a business day.
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