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Custom web development for websites, web apps and mobile apps

I design and build custom websites, web apps, and mobile apps that load fast, look sharp, and hold up when real users arrive. Whether it lives in a browser or an app store, every product is engineered from the ground up on a modern stack, not stitched together from templates and plugins.

What is custom web & app development?

Custom web development is the design and engineering of a website, web app, or native-quality mobile app from source code on a modern stack like React and TypeScript, rather than assembling one from templates or plugins. Pinnacle Web Services builds web and mobile products from one team, sharing a design system and logic, so the finished product loads fast, feels consistent everywhere, and scales as the business grows. Projects start at $850 for a small business website, $1,250 for a web app and $1,850 for a mobile app.

One team for web and mobile

Web and mobile are no longer separate projects. I build both around a shared design system and shared logic, so your product feels like one brand across a laptop, a phone browser, and a native app. Start on the web and add mobile later, or ship both together, the foundation is the same.

Mobile apps that feel native

I build cross platform mobile apps with React Native and Expo, so a single codebase ships to both iOS and Android without the cost of two teams. Push notifications, offline support, camera and location, in app purchases, and app store submission are all part of the work, not an afterthought.

The stack behind the work

On web I build on React and TypeScript with a modern SSR layer and edge hosting for fast global loads. On mobile I use React Native and Expo. Where a project needs a database, auth, payments, or admin tools, I wire in the right pieces without turning the product into a science project.

Performance is part of the build, not an afterthought

Web pages are measured against Core Web Vitals before they ship, and mobile screens are profiled for smooth 60fps interaction on mid range devices. Images are compressed, assets are lazy loaded, and startup time is kept short so the product feels fast in the hand.

Handover you can actually work with

You get clean code, sensible documentation, and a product your team can update where it makes sense. If you want me to stay on for hosting, releases, monitoring, and iteration, I do. If you want to take it in house, everything is set up so that is easy too.

What is included

  • Websites, web apps, and mobile apps from one team
  • React and TypeScript on web, React Native and Expo on mobile
  • One codebase to iOS and Android app stores
  • Core Web Vitals and 60fps mobile tuned from day one
  • Payments, auth, push, and admin where needed
  • Clean handover with no lock in

Frequently asked questions

How much does custom web development cost?

Starting prices are $400 for a landing page, $850 for a small business website, $1,350 for an e-commerce storefront, $1,250 for a web app and $1,850 for a mobile app, in USD. Every project is scoped with you first, so the final quote depends on pages, features and integrations.

What is the difference between custom web development and a template website?

A template website is assembled from a pre-built theme or builder such as Wix, Squarespace or a WordPress theme. Custom web development writes the site from source code, so performance, structure and features are built to your business instead of limited by the platform. Templates are cheaper and faster for simple sites; custom builds win when speed, unique features or long-term growth matter.

How long does a custom website or app take to build?

Most marketing sites ship in three to six weeks. Web apps and mobile apps run longer depending on scope. I agree a clear timeline before I start and give weekly progress updates.

Do you build one app for both iOS and Android?

Yes. I use React Native and Expo so a single codebase ships to both the App Store and Google Play, which keeps cost and timelines down without giving up a native feel.

Can you handle app store submission and updates?

Yes. I manage App Store and Google Play submission, review responses, and ongoing releases so you never have to wrestle with the store consoles yourself.

Will I own the code?

Yes. The code is yours, in your repository, with no proprietary layer that locks you in.

Can you host and maintain the product after launch?

Yes. I offer hosting, monitoring, releases, and iterative improvements as an ongoing engagement.

Selected work

Related insights

What Is Custom Web Development?
Custom web development means designing and building a website or web app from source code on a framework like React, rather than assembling one from a template builder (Wix, Squarespace) or a CMS theme (WordPress, Webflow, Shopify). It gives full control over performance, structure and functionality. At Pinnacle Web Services it starts at $400 for a landing page and $850 for a small business site, and most projects take two to six weeks.
Custom Development vs WordPress vs Webflow vs Shopify
WordPress suits content-heavy sites that need frequent blog publishing. Webflow suits marketing sites that need a fast, visually-built launch. Shopify suits standard product catalogues that don't need bespoke logic. Custom development suits businesses that need specific functionality, are planning to scale, or want a codebase they fully own rather than one tied to a platform's fees and constraints.
How Long Does It Take to Build a Custom Website?
Industry-wide, a custom marketing website typically takes 4-8 weeks and a web app or e-commerce build with integrations 8-16 weeks. At Pinnacle Web Services, most projects take two to six weeks depending on complexity, with the timeline agreed before work starts. What decides the length is how ready the content is and how many review rounds are needed, far more than the number of pages.
How to Choose a Web Development Company
Choose a web development company by checking five things: live sites you can test yourself, a fixed written quote, who owns the code, what happens after launch, and whether they will tell you when a simpler option fits. Compare at least three quotes against the same written scope, and talk to the person who will actually build your site.
Choosing a Web Development Company by Region
Wherever you are, hire on track record and communication, then check the local rules your website has to follow: privacy and cookie law, accessibility, tax display and payment methods. These differ by region. A remote studio can build for any of them if it overlaps your working hours and can show how it handles consent, accessibility and local payments. This guide is general, not legal advice.
How Much Does Web Design Cost?
Web design costs depend on the type of site, the number of unique page layouts, custom features and who builds it. At Pinnacle Web Services a landing page starts at $400, a small business website at $850, an e-commerce store at $1,350, a web app at $1,250 and a mobile app at $1,850 (USD), each fixed after a scoping call. Domain, hosting and maintenance are separate running costs.
Web Design vs Web Development
Web design decides how a website looks and how visitors move through it. Web development builds it so it works: the code, forms, payments, integrations and speed. A designer plans layout, colour, type and user flow; a developer writes the code that delivers it. Most business websites need both, and one studio doing both avoids a gap between the design and the finished site.
How to Build a Website for Your Business
To build a business website: define its goal and audience, choose a domain, pick a platform (a builder for simple sites, custom development for speed, special features or growth), plan the pages, write the content, set up SEO basics, test on real devices, then launch and track results. A simple site can be built yourself in days; a custom build with a studio takes two to six weeks at Pinnacle Web Services.
Website Maintenance: Cost and What It Includes
Website maintenance costs depend on what the site needs: hosting, security and software updates, backups, monitoring, bug fixes and small content or design changes. It is usually priced as a monthly retainer, an hourly rate or a per-task fee, and a template site that relies on plugins generally needs more routine upkeep than a custom build. Website maintenance at Pinnacle Web Services is $350 per month (USD) and covers updates, minor changes and security updates.
Website Redesign: When, Cost and SEO
Redesign your website when it no longer meets business goals: it is slow, hard to use on a phone, outdated, hard to update or converts poorly. At Pinnacle Web Services a redesign starts at $500 (USD), and the timeline is similar to a new build because it adds content review and redirects on top of design and development. Protect your rankings by keeping content that performs, redirecting every changed URL with a 301 and checking Search Console after launch.
Core Web Vitals Explained for Business Websites
Core Web Vitals are three metrics Google uses to measure real-world page experience: LCP (Largest Contentful Paint, how fast the main content loads), CLS (Cumulative Layout Shift, how much the page jumps around while loading), and INP (Interaction to Next Paint, how quickly the page responds to a click or tap). Google's 'good' thresholds are LCP under 2.5s, CLS under 0.1, and INP under 200ms.

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