I Love Ugly
A bold streetwear storefront where editorial imagery meets fast checkout.
- Industry
- E-commerce
- Region
- Australia & New Zealand
The results
Fewer steps to cart
Editorial feel, no speed cost
Consistent on every screen
5.0
“Amar is an absolute lifesaver. Our clothing drops used to crash our old site, but he built us a custom platform that handles huge traffic spikes perfectly. His team is fast, reliable, and great to work with.”
The challenge
I Love Ugly needed a store that carried the weight of the brand's editorial photography without turning every collection page into a slow scroll.
The approach
I built a lookbook led browsing experience with responsive imagery, sharp collection filtering, and a checkout that stays out of the way. Heavy media is lazy loaded and served in modern formats so the art direction never costs speed.
The outcome
Shoppers move from lookbook to cart in fewer steps, and the brand keeps the visual identity it is known for on every screen size.
What I shipped
E-commercePaymentsPerformanceSEO