ShopWired
A marketing site for a UK ecommerce platform, built to turn trial signups into paying stores.
- Industry
- E-commerce
- Service provided
- E-commerce
- Region
- The United Kingdom
The results
Clear plan comparison
Trial CTA in every section
Case made against bigger platforms
The challenge
ShopWired is itself an ecommerce platform, with tiered pricing, zero transaction fees, and multi channel selling into Instagram, Facebook, and eBay. The marketing site had to explain all of that to store owners comparing platforms, and move them into a 14 day free trial instead of just reading about it.
The approach
We structured the page around the platform's real differentiators, tiered Essentials, Advanced, and Premium pricing with the fee free selling model called out clearly, and kept the free trial call to action present through every feature section instead of only at the top.
The outcome
Visitors can compare plans and start a trial without hunting for pricing, and the case against bigger, costlier platforms stays clear the whole way down the page.
What we shipped
Expertise demonstrated
This project shows how we turn a broad SaaS feature set and tiered pricing into a page that a comparison shopping store owner can act on in one visit.