Web design that looks sharp and turns visitors into customers
Good web design is not decoration. It decides whether a visitor understands what you do within moments and knows what to do next. I design custom websites that are drawn to be built, so what you approve is what ships.
What is web design?
Design built to be shipped
Because I build what I design, nothing is lost between the approved layout and the live site. There is no handover from a designer to a separate developer, and no drift between the mockup and the browser. The design is made with the final build in mind, so it is practical as well as good looking.
Structure and content before visuals
Before any colour or type, I map which pages exist, how they link and what each one must say. The design then supports the message, and search engines can read the structure. Pages are laid out for phones and large screens, with clear hierarchy, readable type and an obvious next step.
A structured review round
Design includes a structured review round, so feedback arrives in one consolidated batch instead of scattered messages. That keeps the project on schedule and the result focused. Most projects take two to six weeks, with the timeline agreed before work starts.
How much does web design cost?
Web design and build at Pinnacle Web Services starts at $400 for a landing page, $850 for a small business website and $1,350 for an e-commerce storefront (USD). The final quote depends on the number of unique page layouts, custom features, integrations and how ready the content is, and it is fixed after a short scoping call. Logo and brand identity work is priced separately, from $150.
What is the difference between web design and web development?
Web design decides how a site looks and how visitors move through it. Web development builds it so it works, with the code, forms, payments, integrations and speed. Most business sites need both, which is why one team doing both avoids a gap between the design and the finished site.
What is included
- Custom designs, never templates
- Design and build by one team, so what you approve is what ships
- Layouts planned for phones and desktops
- Fixed quote after a short scoping call
- Core Web Vitals checked before launch
- You own the code, with no lock in
Frequently asked questions
How much does web design cost?
Web design and build starts at $400 for a landing page, $850 for a small business website and $1,350 for an e-commerce store (USD). Every project gets a fixed quote after a short scoping call, so the price is agreed before work starts.
How long does web design take?
Most projects take two to six weeks depending on complexity, including a structured design review round. The timeline is agreed before work starts.
Do you use templates?
No. Designs are custom and built from source code, not assembled from themes or plugins.
Do you design and build the website?
Yes. One team does both, so the finished site matches the approved design and nothing is lost in a handover between a designer and a developer.
What is the difference between web design and web development?
Web design decides how a site looks and how visitors use it. Web development builds it so it works. Many studios, including Pinnacle Web Services, do both.
Will my website work on mobile?
Yes. Pages are designed for phones and large screens and checked on real devices before launch.
Can you redesign my existing website?
Yes. Website redesigns start at $500 (USD), with a fixed quote after a short scoping call.





